• The importance of the website providing the link. A relevant link from any useful website is nice, but websites with higher page ranks typically provide you with higher quality backlinks.
• The relevancy of the link. If your website is about tree care, a backlink from a gardening site would be a better quality link than one from a website offering unique and custom content.
• The text of the link. ‘Read more’, ‘click here’, and other common generic links are not quality backlinks. Your incoming links should use strong keywords targeted for your site – like the link above – whenever possible.

How Do You Get Quality Links?

Knowing the difference between a link and a quality link is just half the challenge – actually generating those quality backlinks to your site is the rest. There are several different ways to do this and not all techniques work the same for every site. The most effective method, guaranteed to work on any useful website, is to publish original, high-quality content. Unique content that is informative, entertaining, and well-written will naturally gain backlinks because other websites and blogs enjoy pointing their readers to intriguing and useful material.

Article marketing campaigns are also effective ways to gain quality backlinks. Directories like GoArticles, ArticleBase, and similar sites allow authors to publish their original content on the site and then these articles are made available to other website owners for publication. Each directory has guidelines in place regarding the number of links allowed as well as their placement but most allow at least 2 quality backlinks. When the articles are downloaded and published by other webmasters, you have incoming links from a variety of relative websites.

You can also buy incoming links. There are an assortment of backlink programs available and a big percentage of them are completely ineffective. Some may even gain your website a search engine ban so it is important that you purchase links with care. I would personally recommend a company like Blogvertise where you can hire a blogger to post an article relating to your website, even specifying the keywords to use for the links.

A final method to consider is posting and commenting on blogs and forums that share a similar audience to that of your own site. For best results, become a part of the community and interact with other members rather than leaving cookie cutter comments that are often seen as spam. You will not only gain quality backlinks by participating, you can build your credibility and expand your business network.

Gaining quality backlinks is an essential part of building a successful website. Check out the 10 types of backlinks you should avoid at all costs before deciding on the best link building techniques for your website. If you need an article for directory submissions or original content for your website, contact the Priceless team for premium copy that will gain you the quality backlinks you desire.