Original, Unique Content vs PLR: Why PLR Isn’t Enough
Most webmasters understand the importance of original, unique content on their website. Understanding the actual definition of original content may be a different story.
PLR vs Original Content – Is There a Difference?
I’m sure you’ve seen the ads: “Own the rights to thousands of original articles.” Private label rights (PLR)
articles are typically sold in large quantities for a quite affordable price. Many PLR packs are excellent quality articles. But are PLR packs truly original content?
These articles are purchased by thousands of webmasters, writers, and internet marketers around the world. While a PLR article may have been an original work when it was first published, it is now owned by several people and published by a large percentage of them. How original can that be?
Most of those who buy and use PLR content will first rewrite the article into their own words to make their published piece unique from the original. While this is quite acceptable and extremely common – is it really original content?
PLR is Not Original Content
There is nothing wrong with using PLR articles for your website. They’re great for start-up companies because of their low cost and can be an asset to your article marketing campaigns. Quality PLR articles contain reliable information, already formatted for readability. These pieces can be rewritten with ease and are practically ready to publish. The problem is…
No matter how much a PLR article is rewritten, it is still just another way of saying the same original idea that everyone else has rewritten and republished. PLR content can be informative; it can be entertaining; but it can also be found all over the internet.
Unique Content Can Take Your Profits to New Levels
Unique content is made up of fresh ideas, carefully researched facts, and can be written personally for your website. How does this benefit you?
- Truly original content drives more traffic to your website because you are publishing ideas and information that isn’t already available everywhere you click.
- Originality and new resources will help retain visitors, increasing your respect and your credibility.
- Unique content can increase your search rankings by gaining a variety of quality backlinks. Other websites are interested in original ideas, just like your readers.
- Content written specifically for your website allows the usage of keywords for search engine optimization to flow naturally within the text – ranking high without sacrificing readability.
You don’t have to throw out your PLR content – but a successful website with growth potential is built around unique, original content custom written to suit you and your business.
Do you need quality content for your website or marketing campaigns?
I had to giggle here. At one point last year, I ran across somone offering PLR and thought, “Private Label Rights, what’s that?” Then I thought of all the wahms out there looking for cheap and how I could make a bundle on that. But then my conscious got the better of me and I realized that it wouldn’t be right to take money for PLRs because I, too, believe in the power of UNIQUE content. I don’t think having the same article appear online, under various bylines, is healthy or productive for any business model. I actually think it causes more harm in the long run. Now, buying one-time rights by the same author and having it appear on a handful of websites, all under the same byline, that’s a different story. But then again, that should be reserved for publications, not businesses. Business clients need to stand out from the crowd and they can only do that by showing that they offer something others don’t or can’t.