Five Facts SEO Firms Hope You Never Learn
Search engine optimization is typically at the top of every webmaster’s to-do list. The ability to dominate the search results for a specific keyword phrase promises the success every online business dreams of achieving. Searching for this magical pot of SEO gold has cost many webmasters a great deal of wasted money.
SEO specialists are more abundant than rainwater as of late. While many firms have established great track records and may well be worth their exorbitant fees, even more so-called SEO experts are charging webmasters for a bucket full of empty promises.
Those who understand the truth about SEO know that it all boils down to offering the online community something they need or enjoy.
Before investing a large amount of money into search engine optimization, carefully consider the options available and think about the facts below:
1. Meta tag descriptions and keywords that are not related to your content can decrease traffic to your website. Google does not use meta tags to determine search ranking but, instead, uses these descriptions as snippets to display with the results. A poorly written or unrelated description could make first place ranking useless when it comes to click-through rates and actual traffic.
2. The very best keywords and meta tags are completely useless without the same great content. As noted above, Google is one of many search engines that do not read meta tags to actually determine search ranking. Therefore, a website with no real content in the body will typically not fare as well in the search results as a site with quality, keyword-rich content – search rank will depend almost completely on backlinks in these cases.
3. Pay per click campaigns are not as effective as organic search results. Studies have found that Internet users are typically about 3 times more likely to click a naturally ranked search result before visiting a sponsored site. In fact, a number of users believe search ads are untrustworthy.
4. There’s no need for you to find the search engines, they’ll find you. While submission packages that promise to get your website noticed by every known search engine may sound tempting – they’re of very little use. Search spiders are continuously scanning the web for content and will come across yours without any help at all.
5. A long string of keywords at the bottom of your home page will not increase search rankings. Using too many keywords in the content of your site or hiding text within the pages can ultimately hurt your search rankings rather than help them. Most search engine spiders consider the entire context of a page to determine ranking and pay attention to site using phrases in natural, conversational ways.
Organic search engine optimization centers on high quality content that delivers the information your audience is seeking. Don’t spend money on a service you would not consider if there were no search engines – rather invest in opportunities to enrich your visitors and enhance your brand, then high search rankings and increased traffic will follow.
Image Credit: Ignacio Leonardi
Funny, I always thought having a lot of keyword at the end of a page does give it a leg-up in organic rankings. What about creating a number of blogs with keyword rich content pointing towards your page?
Blogs are a terrific way to boost rankings, as well as keep your target audience informed!!
A combination of quality, original website content and relevant backlinks are the primary keys to online success. Blogs, article marketing campaigns, optimized press releases, and great content that other websites enjoy linking to are the best ways to gain backlinks that make a difference.
2 words, results and reports is what you should be looking for in good seo