Informal letters to friends and family are one of the easiest, as well as most enjoyable, types of letters to write. Aside from a few basic parts that are shared by all types of letters, there aren’t really any rules to remember when you write a letter to a friend – just be yourself and share your feelings!

Getting Started

Before you write an informal letter, you need to decide on a method of delivery.  You may want to consider digital delivery via email or maybe you prefer a traditional handwritten letter delivered by regular postal mail.  You could even hand deliver your letter if you’re writing to someone you see on a regular basis.

Taking the time to write a letter with pen and paper is a thoughtful sentiment that is greatly appreciated in today’s age of computers and text messages.  If you have chosen this option, you can make your letter even more meaningful with stationary that reflects your personality or interests.

Tips for the Perfect Informal Letter

Whether you’re writing a friendly letter to your grandmother, a romantic note to your spouse, or telling a good friend that you’re thinking about her, the thing that will make your letter a success it to write like you are having a conversation with the recipient. Use informal language, the same way you would if you were talking to the person, and include questions that you would ask in a conversation as well. Most importantly, make sure your feelings are expressed through your words.

• Heading: A properly formatted letter would include your address in the upper right hand corner of your page, followed by the date. If you’re writing to a close friend or an immediate family member, the date alone will suffice. Hand delivered letters don’t necessarily require an address either, but if you expect a response, you may want to include a proper heading.
• Greeting: “Dear Name,” is the most common greeting used in informal letters, but there are dozens of variations that are acceptable. A romantic letter, for example, may begin with “My sweetest love,” or a fun letter to a friend may start out with something as simple as “Hey girlfriend,”. The best greeting for your letter will depend on your relationship with the recipient, your personality, and the tone and purpose of the correspondence.  Remember that the greeting is placed on the upper left side, below the heading, and ends with a comma.
• Body: Typically in spaced paragraph format with the beginning of each paragraph indented, the body of your letter is where you write whatever it is you want to say. Remember to write in a conversational style with correct spelling and grammar.
• Closing: After the final paragraph of the body of your letter, the closing is placed in line with the heading and expresses a sentiment to the letter’s recipient. Some common closings include “Sincerely”, “Yours truly”, “Love”, “Your friend”, and “All the best”. Like the greeting, the best closing will depend on the tone of the letter and your relationship with the reader.  The closing is also followed by a comma.
• Signature: Finally, end your letter by signing your name directly below the closing. Because this is an informal letter to a friend or family member, your first name or nickname should be sufficient.

Informal Letter Sample – To an Old College Roommate

Dear Jennifer,

I can’t believe it’s been 5 years since we graduated! How have you been? Did you get the job at Microsoft that you were hoping for? Right after school, I got a position with a local software developer here in Charleston and worked with them for a couple of years. I’m doing freelance work now and trying my hand at creating a game idea I’ve had for awhile. Can you believe it?? Me trying to make my own program! It’s been a real challenge, but it’s been a lot of fun!

Do you remember David? He and I went out once or twice back in college. I think he may have been in your psych class. Well, we started dating regularly right after I left Tech Programs – he’s from Charleston too – and guess what?? We’re engaged!!!! I am so excited! The wedding is set for next summer and I’m really hoping you’ll be able to make it out! Maybe you can plan to visit for a week before the wedding so we can catch up.

What about you? Anyone special in your life right now? Any kids yet? I’m hoping to have a couple, but I want to wait until we enjoy some newlywed time first.

I hope to hear from you soon! Let me know if you think you may be able to get out to Charleston next summer.

Talk to you soon,

Karen

Informal letters to friends and family can be written any time, for any reason. Remember to use everyday language, to engage the recipient with questions, and to express the way you feel through your words and your letter is sure to be a success.

The Priceless Writers team is here to help ensure the success of all your writing projects, from letters and creative written gifts to web content and marketing copy. Contact us to discuss your needs.

Image: Simon Howden / FreeDigitalPhotos.net

I have to say, while I love the list, I’ll have to add my very own favorite movie (for right now) to the ‘based on writers’ category.  Becoming Jane, based on the life of one of the most incredible writers of all time – Jane Austen – is a fabulous movie!  Anne Hathaway and James McAvoy were phenomenal and who isn’t inspired by a woman who dropped everything to follow her dream, even when everyone told her it was impossible?

Thanks to Online Universities for the heads up. Let us know your favorite movie in the comments below!

Today, businesses and individuals tend to check their inbox more often than their mailbox.  News is delivered digitally and the green movement has caused us all to take a second look at the amount of paper we consume.  In many situations, email has become an expected delivery method for both professional and personal letters.

When is it Okay to Email a Letter?

• Prospective Employers: Digital resumes and portfolios are not at all uncommon in today’s marketplace, but even if your prospective employer received a hardcopy of your resume it is usually acceptable to email a thank you letter after the interview.  The best practice is to gather contact information before leaving the interview.  A postal follow-up may also be beneficial in extremely formal situations, but email is fast and convenient for both you and your prospective employer.
• Personal Thank You Notes: Handwritten thank you letters are still considered the proper way to convey your gratitude in most cases, but there are some situations where an emailed thank you note is okay.  Small gifts, favors, or a casual thank you to someone you regularly correspond with digitally are all instances when an emailed note is acceptable.
• Sympathy Letters: Again, handwritten correspondence is still deemed more personal than email when it comes to expressing your condolences.  Close friends and those you regularly communicate with via email will appreciate an emailed sympathy note, but it is still a good idea to mail a letter or make a phone call as well.
• Professional Thank You Letters: Thank you notes to clients, donors, and other business-related correspondence can be emailed if you typically do business via the internet.  Studies have shown that most consumers prefer digital communication from companies and are often more likely to read an email than a post letter.
• Invitations and RSVPs: Birthday parties, informal showers, and casual events are all situations when emailed invitations are completely acceptable.  Formal invites, especially to weddings, should still be sent by regular mail and should be addressed by hand.  It is okay to request digital RSVPs for both formal and informal gatherings, however.

When is Postal Mail a Necessity?

As technologically advanced as our society has become, there is still no substitute for the heartfelt emotions that flow from the tip of a pen.  Taking the time to handwrite a sympathy card or thank you note allows you to connect with your recipient on a much more personal level – these tokens of gratitude and condolence are also memorable keepsakes for many people.

In most cases, personal thank you letters for gifts and notes of sympathy should always be delivered via postal mail.  Holiday cards and birthday greetings are typically best received by post as well, although e-cards are acceptable for close family and friends.  Professional correspondence depends on your typical communication methods with the recipient – an online company’s clients, for example, would expect an emailed letter while an offline charity donor would appreciate a postal delivered thank you.

Before mailing or emailing your letter, consider these tips to help you make the right decision:

• Is the recipient comfortable with email? Friends and relatives who rarely check their email or don’t spend much time online may not see your letter until months after it has been sent.
• Do you regularly communicate via email? Clients, family members, and friends who are used to speaking with you in person or over the phone rather than email may not appreciate the sentiments of an emailed letter.  Contacts that you rarely communicate with should usually always receive correspondence through post.
• Does the situation suit the delivery method? The most important factor to consider is the reason for your correspondence.  Someone who took the time to select a gift for you deserves the attention of a handwritten, post-delivered thank you; an emailed followup would be expected after an online job application or novel query.

Images by Mattox and 13dede

Don't Make These 'Instant Rejection' Mistakes!

Previously, we discussed how to write a query letter for your novel and now I’d like to talk just a bit about some of the things you should never do when writing a query letter.

While it’s really important to make your novel query letter stand out from the thousands an agent might get in a week – it’s also important to appear professional and educated.

1. Gimmicks – Avoid gimmicks when querying agents.  You might think it would be clever and funny to make your entire query rhyme or to address it to an agent’s dog – but it’s not.

Remember that most agents have seen it all, and it doesn’t get any cuter as they go along.  Just ask agent Jessica Faust what she does when someone addresses a query to her pup…

Make your query stand out with excellent, crisp and concise writing and you’ll need no gimmicks.

2. Mistakes - No one is perfect, and I think most agents realize that.  However, if you’ve done your job correctly, you’ve proofread that query more than once and probably more than twice.  If one mistake squeezes through (or even two), it might be okay.

However, if your query is full of mistakes such as typos, words used in the wrong context, grammatical errors and more – you’re probably going to receive a rejection.  Agent Janet Reid has a lot of great advice when it comes to the things that will get you an ‘instant rejection.’

3. Begging - Oh boy.  You want that agent to request a proposal package or the full manuscript!  You want it so badly you can taste it, but the last thing you want to do is beg, bribe, threaten or try to trick the agent into asking for a partial or full.

Simply submit the query in a professional and confident way, and if the strength is in your query, you’re going to get asked for more.  Begging will accomplish nothing except making you look pathetic to an agent – which you don’t want!

4. Providing Too Much Information – The agent reading your query wants to instantly find out what your manuscript is about and whether or not it’s good.  They don’t want to know where you grew up, unless it’s relevant somehow to your manuscript.

I’m not an agent, but I’m guessing they don’t care what kinds of sports you’re into or whether you took professional tennis lessons.  They couldn’t care less about who took you to prom and if you’re allergic to corn – keep it to yourself.  Your bio probably shouldn’t even be more than a sentence or two.  Restrict the information in the query to manuscript-related!

5. Time Limits – Giving an agent a time limit for when they should respond to you is a huge no-no.  Let’s face it – we’re nobodies in the publishing world…agents work with a lot of somebodies.  If they receive a time limit from you because you’re going to edit if you don’t hear from an agent within 3 weeks…or because you want to query another agent but would like to hear from this agent first – chances are the agent is going to giggle and move on to another writer.

By avoiding these mistakes in your novel query letter, you may have a better chance of having the agent ask to see more of your work!

Not too long ago, we published a post regarding the ins and outs of capitalization. It seems we’ve attracted a great deal of traffic from people looking for answers that aren’t readily available in the post.

If you have a capitalization question on your mind – let loose and ask it in the comment section below. We will promptly answer your inquiries as soon as we receive notice. And don’t be shy, you never know when you can help a fellow writer facing the same dilemma.

Do you know the appropriate time for using uppercase or lowercase letters in your writing?

For a freelance writer, the further you are from your high school or college days, the blurrier capitalization rules become. For starters, let’s get the obvious out of the way – capitalize the first letter of the first word at the start of every new sentence – even if it’s not a complete one. For some of the brick walls you may hit while writing Web content, reporting a news story, or penning the next great American novel – consider the following:

Academic Degrees

Earning an academic degree or professional designation earns you capitalization, whether you are Janice Jones, Ph.D. or Joseph Jones, M.D.

Bible References

All names for the Bible are capitalized, including all parts, versions, and names of other sacred texts. Examples include the Old Testament, Lord’s Prayer, Word of God, and Gospel of Luke. All deities are capitalized, such as Almighty, Lord, Holy Spirit, Messiah, and Holy Trinity. The Devil also receives capitalization honors, including Lucifer, Prince of Darkness, Satan, Evil One, and Beelzebub.

Continents, Countries, Counties, Districts, Cities, and Towns

Capitalize the names of political divisions, such as the United Kingdom. Other examples include Africa or Sierra Leone. Synonyms for a country are also capitalized, like the Nation or the Republic.

Courts

Capitalize federal, state, provincial courts when used with a definite name, such as the United States Circuit Court or the State Court of Appeals. However, do not capitalize district or city courts, such as the magistrate’s court.

Compass Points

When compass points indicate geographical parts of a country, region or city – capitalize. Examples include Southwestern states or Eastern troops. Capitalize northern, southern, western, eastern, east, west, north, and south when used as part of a proper name to refer to a world division, like the Western Hemisphere. However, if you are identifying a certain part of a state or province, such as eastern New York – do not capitalize.

Eras and Historical Periods

Common names for historical epochs, periods and events are capitalized, as well as scientific names for eras of the world, like the Iron Age, the Great Depression, and the Renaissance.

Flags

Show a little respect for the flags of our nations by capitalizing names and synonyms, such as the Star-Spangled Banner and Old Glory.

Government Departments

When writing that government mystery novel, make sure to capitalize any departments, boards, bureaus, offices, agencies, commissions, committees and services of the government when mentioning them by name, such as the Federal Reserve Board, Environmental Protection Agency, and the infamous Federal Bureau of Investigation.

Military

When referring to the Army, Navy, and Air Force, use capitalization. Examples: French Army, Marine Corps, 1st Regiment, the Army, and U.S. Air Force.

Names

While one of the first things we learned about capitalization was to give proper nouns their appropriate respect (like Cory Barker and Sandra D. Wilson), not all capitalization rules are easily committed to memory. Capitalize epithets added to proper names, people, and places, such as the Golden Gate, Alexander the Great, or the Dallas Mavericks.

When it comes to family, capitalize references to your parents, aunts, uncles, and cousins when personally addressing them, but not when used as a possession pronoun.

Examples: Aunt Mary had a heart of gold, but Cousin Jack didn’t care much for charity.
“You were the best thing that ever happened to me, Mother.”
My father and brother started a business, while my mother looked after the rest of my siblings.

Organizations

Established groups, clubs, societies, associations, companies, foundations, institutes, and organizations receive capitalization, like the Mooseheads, Democrats, Google, Knights of Columbus, and the National Breast Cancer Society.

Personal Titles

In academic and religious circles, capitalize a personal title when it precedes a name or if you are personally addressing an individual, as seen in Professor Joey Cantone, Dr. Paula Dupree, or “Doctor, am I going to live?” When using the titles Doctor and Reverend, please note that they are typically abbreviated, but often spelled out for formal instances.

Capitalize the titles of government employees, and people with titles associated with rank, respect, and honor, such as Senator Todd Thatcher, Secretary of Defense, Queen of England, and President of the United States.

Quotations

When quoting a source or giving a voice to your characters, remember to capitalize the first word of every complete quotation set within quotation marks, such as: My teacher asked, “Which literary figure do you like most?” However, never capitalize the part of a quote that resumes within the same sentence, like: “Which literary figure do you like most,” my teacher asked, “out of Shakespeare or Poe?”

Streets, Buildings, Parks, Statues, and Monuments

Capitalize the names of churches, thoroughfares, schools, parks, squares, and towers as well. Examples include Empire State Building or Mulberry Square.

Didn’t find an answer to your capitalization question? Ask the Priceless Team.

Most agencies do not accept unsolicited materials.  The query letter allows you to introduce yourself to the agent, pitch the idea of your novel and make that agent want to read more.  The hard part is fitting all of this into one page and making it interesting and informative.  There are a few different parts of a query letter that are important.

Introduction

Remember that literary agents receive tons of query letters each day.  It’s important to make your own stand out from the crowd.  You have to hook the agent with the first few sentences of the query letter the same way you have to hook the readers with the first few paragraphs of your novel.  Tell the agent why you’re writing, why you feel the novel is a good fit for their agency, and what the word count is.  It might look something like this…

Dear Ms. Agent, (Remember to include the agent’s actual name.  Don’t leave the introduction generic – show that you’ve researched and are willing to take the time to address each individual agent.)

My name is Vulnerable Writer and I’m writing today to tell you about my completed manuscript, ‘Great American Novel.’  It’s a fiction/drama and weighs in at 90,000 words.

Now, you’ve managed to introduce yourself and your novel in just a few sentences, which is great.  Use the least amount of words possible to get an idea across, because agents are busy and you want them to continue reading rather than tossing the query letter into the trash!

Summary of the Novel

Next, you want to include a short summary of the novel that will pique the agent’s interest and get him or her excited about reading the full manuscript.  This is very important if the agent’s going to ask for sample chapters or the whole manuscript.  Think about the summary for a while, write and rewrite it until it’s perfect, and then have a few friends read it.  It should be no more than a paragraph or two, and include the most important elements of the story.  It might look something like this…

Megan is an ordinary girl who wakes up one day to find that her whole life has been one big lie…literally.  She discovered it when she found the papers in her mother’s drawer.  Her identity is false.  To make matter’s worse, the guy she’s been in love with for the past two years lets her know in no uncertain terms – and in public – that he doesn’t share her affection. Megan’s brother, who is not really her brother, is the only one she can count on.  Together, they embark on a journey to discover who Megan really is…and the truth shocks her to the very core.

Once you have the summary polished, you’re ready to move on to the next section.

Short Bio

In this part of the query letter, you’ll want to include some details about yourself.  You don’t want to make this part boring, so include only information that the agent should know.  For instance, if you’ve been published in the past or if you’re a new writer, the information should be in the query.  Any relevant education, credentials or groups that you’re a member of might also be great information to include.

Example:

This is my first fiction novel and I’m excited to share it with you.  I’ve researched your agency and feel that you’re the agent who can find my book a home.  I am a member of the Fiction Writer’s Group and possess a degree in journalism from University.

With this part out of the way, you can include any research, statistics, facts or information that you’ve gathered about your novel’s genre.  You might include what books are currently on the market that are similar to your book, but also how your book is different and stands out. Your agent is going to want to know where the book belongs in the store, and what the chances of success with the book are, so include what you know.

Example:

I feel that my book is similar to the wildly popular ‘Amazing Book,’ in regards to potential fan base and the human struggles within the book.  However, ‘Great American Novel’ is also different in that the characters are more defined and individualized.  In a survey where I asked 200 readers of similar genres to look at a summary of the book online and tell me whether they would be willing to purchase the book, 95% said they would be willing to pay the price to read the book.

Closing

The hard part of the query letter is over and now it’s important to close it properly.  Simply thank the agent for taking the time to read the query and let them know that you hope to hear from them soon.  It’s that easy.

Example:

I want to thank you for taking the time to read this query and I would love to send you some sample chapters or the full manuscript if you’re interested.  I hope to hear from you soon and am excited at the possibilities of working with you to bring ‘Great American Novel’ to other readers.

Sincerely,

Vulnerable Writer

Don’t forget to include all of your contact details so that the agent can get in touch with you if he or she wants to request sample chapters or the full manuscript.  If you’re sending the query through e-mail, you need to paste the query into the body of the e-mail.  Most agents will not open attachments unless they specifically request them.

Other Tips for Writing a Query Letter

• You shouldn’t be afraid to let your personality shine through in the query letter.  If your book is a comedy and you’re naturally a humorous person, a little light humor couldn’t hurt.  However, it’s important to remember that the query letter should be professional and you shouldn’t speak in the letter as if you’re familiar with the agent.

• Once you’ve sent the query letter, there is nothing to do but wait…or craft query letters for other agents.  Do not call or e-mail the agent asking about the query letter.  You can be sure that real literary agents will review all query letters and if they’re interested, they will get back to you.

• Proofread the query letter before sending it.  The last thing you want is for an agent to notice misspelled words or grammatical errors in the query letter…they will be dreading the book and the mistakes that must be present in it.  If needed, have a friend read it or hire professionals to proofread it for you.

Getting Rejected

It’s inevitable.  Most wildly famous and successful writers have received at least one rejection.  So, what do you do when you get rejected?  Politely thank the agent for their time and send out two more query letters.  Eventually, if you’re persistent and your work is good enough, you’ll make it!  Good luck.

Photo Courtesy of RichardDooling.com.

Photo by Caitlinator on Flickr

“Writing eases my suffering.  When you use words, you’re able to keep your mind alive.  Writing is my way of reaffirming my own existence.” Gao Xingjian

Individuals all over the world engage in some type of writing every single day.  Whether you’re writing an article to promote your site, a note to let your spouse know you’ll be home early or a letter to a family member out of state.

When is the last time that you wrote something simply because you wanted to – or because there was no real reason?

I keep a journal and although I don’t write every single day, I usually put something down in it at least 3 times a week.  Some people would consider this a waste of time – an hour that could be spent doing something more productive.

However, according to studies this hour could be very important for both my physical and emotional health!

When you write about events in your life that are upsetting, wonderful, depressing, exciting, etc. – you are expressing yourself.  You’re utilizing a great outlet to drain the negativity and record the positive things that happen to you.  Rather than suppressing those important emotions, you allow them to be expressed through writing.

Reducing Stress and Physical Health Benefits of Writing –

Stress is a dangerous thing, yet it’s something that most of us deal with on a daily basis.  When stress is allowed to get out of control, serious health problems can develop. Stress has been proven to increase an individual’s risk of anxiety, depression, heart attack, obesity and other chronic health diseases.  When that stress is vented regularly through writing, it isn’t permitted to build up and cause these problems.

By just writing for 5 to 10 minutes each day about things that may have angered or saddened you during the day, you can get rid of that dangerous stress buildup.  Hey – that’s a pretty cheap and easy way to take care of your health!

Recognizing Patterns in Your Feelings and Making Changes Based on Those Patterns –

Keeping a journal or engaging in regular writing can give you a key to your own personality, moods, feelings and emotions.  As you read back over past entries in your journal, you’re able to detect patterns within your own emotions and personality that you may not ever find otherwise.  By first detecting these patterns in your writing, you can make positive changes which will affect your life for the better.

In a study designed by Dr. James Pennebaker of the University of Texas at Austin, students who suffered from depression were instructed to engage in expressive writing.  Another group of students who suffered from depression were instructed to write about everyday events or things.  The group of students who engaged in expressive writing reported improved moods, and a better overall sense of wellbeing.

The Challenge: Write everyday in a journal for 5 to 10 minutes.  Write about the things that make you feel angry, depressed, and ecstatic – any thing that triggers emotions.  Don’t worry about what you write because this is only for your eyes.  Spending just a few minutes each day can have an enormous effect on your health – both physical and emotional.  Writing for health…priceless!

Never Underestimate the Power of a Comment

If you want to increase traffic to your blog, never underestimate the power of a comment. For starters, it is highly recommended to respond to the comments that people leave behind on your blog. Answer questions, thank them, or create dialogue. This not only shows that you are interested in what your readers have to say, but that you also value their opinions.

Don’t miss out on the perfect opportunity to enhance the loyalty of your readers. Visit the links attached to their information when they leave a comment on your blog, and repay the favor.

Another way to increase blog traffic is to leave comments on other blogs, especially when they are within your niche. Keep in mind that readers with the same interests are more inclined to follow a link, so don’t forget to leave the URL of your blog attached to your comment, which creates a link back to your blog.

Lastly, a real no-no in the world of blogging is to spam the comment space of a blog. Posting blatant and irritating advertisements, regarding your own blog, products, and/or services will only anger the online community. If you don’t have anything significant or thought provoking to say, keep to yourself.

In conclusion, the best way to embrace the usefulness of a blog comment and attract new readers is to:

• Respond to comments left on your blog
• Participate and encourage relevant dialogue
• Post interesting and engaging comments on other blogs

1.    Make Website Visitors Stop and Pay Attention to Your Message.
2.    Compel Your Visitors to Keep Reading.

For your business – this can mean many things, including more profits, more sales and more sign-ups.  In this post, you’re going to learn some creative and helpful tips for writing great headlines.

1. Consider Your Target Market

If possible, when creating your headline, address your target market.  This is especially important if you’re creating a headline for a sales letter.  When you speak directly to your target market, they will listen.  Look at the two headlines below and notice how the bottom one demands attention by addressing the target market.

‘How to Make More Money Starting Today’

‘How Stay-at-Home Moms Can Bring in a Fat Check Every Week’

By considering your target market, you can really create a headline that is going to work for you.

2. Tell the Reader What Is In It for Them

One thing you want to do when thinking about your headlines is consider what value the reader is getting.  That value should be made plain in the headline.  With sales letters this is easier, because they’re getting the solution to their problem.  Of course, the solution is typically your product or service.  But what about regular articles, blog posts, etc?

Consider the headline of this article – 3 Tips for Writing Great Headlines.  The reader automatically knows that he or she is getting 3 tips for writing great headlines.  This is the value.  Think about what you’re offering to readers with your articles, blog posts, etc.  Then, make sure it’s plain to the reader what knowledge they will gain or problems they will solve if they read.  Here are a few examples:

•    ‘How to Change a Tire’ – Here, the reader knows he or she is going to learn how to change a tire.

•    ‘What is the Red Ring of Death on my Xbox 360?’ – Here, the reader knows that he or she is most likely going to find out what that ‘red ring’ means and how to fix it.

•    ‘13 Creative Ways to Find a Job’ – When nothing else is working, the reader will find new ways to get a job in tough times.

By promising the reader something, you’ll ensure that more people actually stop and read your copy.

3. Keeping Readers Engaged

Sub-headlines are great for keeping readers engaged in your copy.  This is why they’re used so often in sales letters – the whole point is to keep the reader interested.  You may notice a small block of text and then a sub-headline under it which is something like, ‘And then I learned why I had been having so many problems,’ or ‘then I discovered a breakthrough solution that anyone can use.’

These sub-headlines keep the readers engaged because they want to know what that solution was or why that person was having so many problems.  For typical articles, it could be as simple as letting the reader know what they’ll learn in each section of the article.

For instance, a medical article could be broken up into the ‘causes’ of a condition, the ‘symptoms’ of a condition and the ‘treatments’ of a condition.  By dressing it up a little bit, you might have sections that look like these:

‘How Did This Happen?’

‘How Do I know it’s really _______?’

‘What Do I Do about It?’

The reader will continue reading to get the answers to those questions.  The entire point of sub-headlines is to break up the text of your copy, make it easier to read and keep the reader engaged.

By using these great tips for writing headlines, you can ensure that your copy gets more attention and works harder for you.