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Calling all female entrepreneurs!
Some of the most influential women in business will gather in the coming months to inspire, educate, and share some of the tools, tactics, and strategies that has brought success into their lives.
The Fourth Annual PINK Conference Series will visit seven cities across the United States, allowing attendees to share a motivating two-hour lunch with some of the most powerful players in the business world.
Attendees are encouraged to bring along friends, family, mentors, clients, and employees to share in the experience, which focuses on:
- Discovering ways to balance personal and business relationships
- Building career strategies that bring success
- Learning valuable business lessons
The 2008 PINK Conference delivers an unforgettable luncheon from 11:30am – 1:30pm, offering an event panel that consists of five panelists plus a moderator. The conference schedule includes:
Chicago (InterContinental Chicago) – September 24th
Speakers: Candace Bushnell (author, Sex and the City and Lipstick Jungle); Mary Dillon (executive vice president and global chief marketing officer, McDonald’s); and Christie Hefner (chairman and CEO, Playboy Enterprises)
New York (Marriott Marquis) – October 1st
Speakers:Lisa Ellis (executive vice president, Sony Music Label Group); Donna Sturgess (vice president of innovation, GlaxoSmithKline); and Sara Mathew (chief financial officer, Dun and Bradstreet)
Dallas (Omni Mandalay Hotel at Las Colinas) – October 3rd
Speakers: Hala Moddelmog (president and CEO, Susan G. Komen for the Cure); Nikki Sells (vice president of franchise development, Tasti-D-Lite); and Karen Quintos (vice president of marketing, Dell)
Washington, DC (Omni Shoreham Hotel) – October 10th
Speakers: Kim Martin (executive vice president and general manager, WE tv) and Susan P. Mucciarone (managing executive, calibre, Wachovia). For more speakers to come, keep checking the PINK Magazine website for more details.
Boston (Four Seasons) – October 14th
Speakers: Irene Chang Britt (vice president and general manager, sauces and beverages, Campbell Soup Company U.S.A.) and Julie Gilbert (senior vice president, Best Buy)
Los Angeles (Omni Los Angeles Hotel at California Plaza) – October 30th
Speakers: Karin Gilford (senior vice president of online entertainment, Comcast Interactive Media); Carla Christofferson (co-owner, WNBA Los Angeles Sparks); and Launi Skinner (president and COO, 1-800-GOT-JUNK? )
Atlanta (Omni Hotel at CNN Center) – November 12th
Speakers: Kelly Regal (executive vice president, Turner Broadcasting System); Laurie Tucker (senior vice president, corporate marketing, FedEx); and Gloria Mayfield Banks (executive national sales director, Mary Kay)
Tickets are $125. Tables of 10 are also available for purchase.
Click Here to Register
Using proper search engine optimization (SEO) to optimize your website is one of the most important tools that webmasters use for a better online presence. Without a strong online presence, you probably won’t get picked up too well by the top three search engines, Google, MSN and Yahoo. Fail to do that, and you may as well close down your website.
Yet you also want to make sure that when it comes to optimizing your website you don’t overdo it, since this is another way to have the search engines ignore you. Hey, who said that SEO was easy? However, there are ways to make sure your site isn’t over-optimized and these are some of the most effective.
1. Keyword Stuffing
One of the biggest mistakes most websites make when it comes to SEO is misunderstanding keywords and their placement in the site. Keywords are the terms that people type into a search engine to find a certain product or service. If you have your keywords used effectively, this will enhance your chances of the search finding your site. The optimum target for keyword use is around 2-4% – any more and you’ll simply dilute their effect.
2. Duplicate Content
Another area where the search engines will either reward or punish you is via the content on your site. You will score more ranking points for unique custom content than you will by using PLR – private label rights – content. PLR is where you can either buy a bunch of articles or get them for free from places like EzineArticles.com.
Agreed, these will help fill your site with content – along with thousands more. Imagine how less effective a PLR article you share with 1,000 other websites will be compared to a unique one written either by yourself or a professional copywriting service?
3. Buying Backlinks
There’s no denying the benefits of backlinks when used properly. Basically, backlinks are links to your website from an external source – so it could be a blog of yours, or a website or blog posting from elsewhere (say a supplier of yours, or someone who has reviewed your site, for example). However, lately there has been an abundance of websites that offer “paid links”, where for a certain fee they promise you so many backlinks to your site.
The problem here is that the search engines only really take into account links that are relevant to your site – so if you’re an IT company, a link from a computer software firm will hold more sway than a link from a cuddly toy retailer. For quality and authority links, only accept or propose links to and from companies that are in your business field.
4. Social Media Saturation
With the growing popularity of Facebook, Twitter, Digg and similar, social networking/media is now being touted as the next evolution in SEO. Yet while it’s true that having an increased presence via more sites online will build an online presence, this is only true of these ones that actually have any real impact.
While Facebook is excellent for keeping up-to-date with old friends and MySpace is the ideal place to find new music, for effective SEO presence you’ll want to use sites like Technorati, Twitter, Stumbleupon and Digg. Although Digg can actually work against you if you don’t get many hits to your news, since the new Google will rank more on popularity and following than the amounts of online identities you have.
5. Blackhat SEO
For anyone unfamiliar with SEO techniques, there are two main methods – whitehat SEO and blackhat SEO. There is also an area known as greyhat SEO, which walks the thin line between whitehat and blackhat.
Basically, whitehat SEO is the method of optimizing your website using ethical search engine optimization methods. These include unique quality content, blogging, keyword rich articles, authority backlinks and utilizing the correct social networking sites.
Blackhat SEO, on the other hand, uses far less ethical methods and are usually only good for a short, sharp hit. These include spamming, buying links to falsify your site’s popularity, hidden pages on your site, keyword stuffing and more. Although it’s true that these methods can offer a modicum of success, it’s very much short term and will quickly have your website blacklisted by Google and the major search engines.
Although optimizing your website yourself is possible, it can be a hit and miss affair – therefore using the services of expert SEO copywriters will not only ensure your success now, but help you maintain the top rankings a properly optimized website will bring.
As more businesses decide they need an article writer for their web content, company newsletter, promotional content and more, it becomes even more important that you choose the right writer for the job. With unique custom content playing an increasingly important role in a company’s success, you need to take the time and ensure you make the right choice when you need an article writer for your content.
The Right Expertise
Although it may appear an obvious starting point, you’d be surprised at how many businesses make the wrong decision when they need to choose an article writer. Too many go for the lowest price available, as opposed to the higher quality that will be the natural result of hiring a writer with the relevant experience in your field of business. While a good writer will always be able to research a product, the content will be so much better if it comes from someone with detailed knowledge of your company’s service or product.
Quality Doesn’t Come Cheap
As mentioned above, another area where companies fall down when they need an article writer is by going for the lowest price, yet this approach can cost you more in the long run. There are many online writing sites that only charge around $5.00 per article – while this may be fine for website owners who are only interested in flooding their site with content regardless of quality, it’s not the approach that results-led businesses or professionals should take.
The extra cost of a professional copywriting service ensures the very highest level of content – detailed research, proofreading and SEO-enhanced copy that flows naturally are just some of the benefits of paying that little bit extra. You can also be sure that the writers truly care about your project, as opposed to many sites that subscribe to the “stack ‘em high, sell ‘em cheap” approach. At Priceless Writers, we see the evidence of this every day, with clients requesting our services to overhaul poor copy received from automated online writing sites.
Results are Everything
Many online writing sites (and offline copywriters as well) promise the world, but deliver very little when it matters. So-called SEO expert writers may understand keywords, yet fail to grasp that only organic keywords used strategically will offer the kind of results that matter. Additionally, promotional content writers will promise you placement in every influential publication under the sun, yet don’t have the contacts or background to get your news where it matters.
If you’re in the position of needing an article writer for your content, make sure you ask for results or references from similar projects to yours. Any good writer worth their fee will have a varied portfolio for you to look at, and will happily provide facts to back up their claims.
While there are other pointers to keep in mind when you need an article writer – agreed fees, deliverable timescales and revision counts – the tips above are the most important to use each time. By following these guidelines, you should find that your content needs are met first time, every time when you need an article writer for your next project.
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