Business Networking in Your Off-Time
Wonder how the entrepreneurs and business-savvy individuals in your niche are getting ahead of the game? One of the reasons could be that they are constantly wearing their thinking cap and taking full advantage of their time when away from the computer, outside of the office, and even on vacations. They use their off-time wisely – incorporating their business aspirations into all aspects of their life. This doesn’t mean you have to become a complete workaholic, ignore your family, and sleep with your business cards – simply think outside the box and get creative with the ways you market your business.
A couple of examples include:
The gym. Whether you’re taking an aerobics class or pumping iron, you’ll always bump into an interesting cast of characters at the gym. Some people can’t help but to strike up a conversation and dive into your personal life. Usually, the topic of ‘where you work’ comes up. This presents the perfect opportunity to network with potential clients, customers, or professionals in your same field. You never know when someone will need a good mechanic, lawyer, or chiropractor. Don’t forget to carry business cards in your gym bag.
A simple airport shuttle ride can turn into a time to network. I can’t tell you how many times I wish I had a business card handy when chatting it up with complete strangers while on vacation. Take advantage of a long airplane ride by listening to the traveler beside you. Some people have stumbled upon potential partnerships and new ideas just by lending an ear and engaging in genuine conversation.
Even when on vacation, you can still keep your business in mind.
Actively seek out potential business by becoming involved. Stop ignoring PTA notices. Lend a helping hand to the local baseball team. Support the Girl Scouts. Certain niches can benefit from community outreach. Try providing customized T-shirts for a local Little League for free to gain interest in your silk-screening business. Supply chatty parents with something to talk about with cookies from your bakery. Always keep business cards on hand. Also, pass out coupons to drum up further interest.
Image Credits: yoshiaka (bottom)
