Priceless Q & A: Outsourcing Blogs and Keeping Them Interesting
“I’m considering hiring bloggers to maintain my blog for me as I just don’t have the time to do it myself. In your opinion, would it be a better idea to hire bloggers and have continuous new content or post when I have time – which would probably be about every 2 to 3 weeks?” ~ Shawn
This is a problem a lot of online business owners and marketers have – outsourcing their blogs or not. You know having a blog is a great way to brand yourself and get important information to your potential customers, but finding the time to post daily or even weekly can be difficult. There are a few different solutions you could consider.
a.) Hire bloggers if you want bi-weekly, daily or more frequent posts. If you’re in an industry where up to date information is key, this might be the answer for you. However, you need to keep in mind that hiring trustworthy, dependable bloggers can be tough.
You’re going to need to find bloggers who are passionate about your industry and keeping your customers informed. It could be a long search and a process of trial and error before you find the bloggers that are right for you and your business, but when you do, it can be a rewarding relationship.
b.) Only post every 2 to 3 weeks, but make sure that when you do, you take the time to post well thought out and useful information. Provide valuable tips that aren’t likely to be outdated soon.
In either case, your customers will appreciate receiving valuable information that helps them in some way.
Extra Tips for Making Your Blog Interesting:
There are a lot of things you can do to keep your blog interesting and valuable to readers. First and foremost – accurate, well-written information. Individuals who are interested in your subject matter will trust your blog if it is found to be as accurate as possible. Below are a few extra tips you can use to keep your blog interesting.
- Make it Easy-to-Read: You should always write your blog posts in a simple, easy-to-read fashion. For instance, rather than using large words, use simpler ones. Write in a very basic fashion so that a large group of readers will benefit. Sure, you might sound smarter if you use 30-letter words rather than-5 letter words, but readers can quickly get fed up with trying to translate!
- Offer Solutions: Depending upon what subject matter your blog deals with, offering solutions is a great way to keep your blog interesting. It also offers value to customers. Ask readers to weigh in on solutions as well, and comment on the blog with their ideas.
- Engage Readers: Blog readers may enjoy themselves more if there is a chance for them to participate. Offer contests, ask them questions, and interact with readers. This is a really great way to make your blog more interesting and valuable to readers.
Also, check out these tips for getting more readers to your blog.
