Not too long ago, we published a post regarding the ins and outs of capitalization. It seems we’ve attracted a great deal of traffic from people looking for answers that aren’t readily available in the post.
If you have a capitalization question on your mind – let loose and ask it in the comment section below. We will promptly answer your inquiries as soon as we receive notice. And don’t be shy, you never know when you can help a fellow writer facing the same dilemma.
Treat your customers right or you won't have any to worry about!
It’s downright frightening to think of your business losing customers, losing money and having the potential to go belly up. However, it happens to companies all the time; even companies who have good intentions. Today, I’ll discuss the top 3 surefire ways to scare your customers away – helping you to prevent this from happening to your company!
#3 – Keeping Your Customers in the Dark
Your customers want to be able to reach you – whether they have a problem, a complaint, a question or a concern. When they aren’t able to reach you or solve their problem within a reasonable amount of time, chances are they will leave.
You can bet that your competition will be there waiting to take care of that customer! Always make sure that your customers are able to reach a representative of your company and that their problems or issues will be addressed quickly.
#2 – Tricking Rather Than Treating
If your company advertises something – you need to make sure you follow through. If a customer reads an advertisement offering an item for 20% off, but then they find out they have to purchase 5 other items in order to receive that item for the discount – they’re not going to be too happy. Sure, this may trick a few customers into purchasing those 5 items, but it could also cost you several customers as well.
Be honest in all of your advertising material and don’t trick your customers with hidden fees. Treat them to the truth and only offer what you’re prepared to follow up on.
#1 – Ghoulish Customer Service Representatives
So here’s a little tale of fright that actually happened to me. I shop often at a department store close to my home. On one occasion, I happened to be shopping for a gift. I noticed that there were signs throughout a certain area of this store advertising a sale item and I was interested in this item.
When I asked the lady behind the counter to direct me to the area where the items were kept, she replied rudely that they were out of stock. I politely told her that perhaps they should consider taking the signs down so customers wouldn’t continue to ask for the item.
Well, this brought out the demon in her! She proceeded to ask me in a rather loud, annoying voice if I was aware of how much business they had done lately and how many of those items they had sold. No! I wasn’t aware because it’s not my job, and because of this lady, that store no longer gets my business. When your customer service representatives come straight out of a scary story, chances are they will scare customers away for good.
Without your customers, you have no business. The truth is that most customers who are displeased will simply leave your website or walk out your doors without ever complaining. This is not the way to run a successful business and the chances of your business growing and thriving are not great. Remember to treat your customers to the best kind of service to ensure that they continue coming back.
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