Archive for September, 2009

To Capitalize or Not Capitalize…

Do you know the appropriate time for using uppercase or lowercase letters in your writing?

Do you know the appropriate time for using uppercase or lowercase letters in your writing?

For a freelance writer, the further you are from your high school or college days, the blurrier capitalization rules become. For starters, let’s get the obvious out of the way – capitalize the first letter of the first word at the start of every new sentence – even if it’s not a complete one. For some of the brick walls you may hit while writing Web content, reporting a news story, or penning the next great American novel – consider the following:

Academic Degrees

Earning an academic degree or professional designation earns you capitalization, whether you are Janice Jones, Ph.D. or Joseph Jones, M.D.

Bible References

All names for the Bible are capitalized, including all parts, versions, and names of other sacred texts. Examples include the Old Testament, Lord’s Prayer, Word of God, and Gospel of Luke. All deities are capitalized, such as Almighty, Lord, Holy Spirit, Messiah, and Holy Trinity. The Devil also receives capitalization honors, including Lucifer, Prince of Darkness, Satan, Evil One, and Beelzebub.

Continents, Countries, Counties, Districts, Cities, and Towns

Capitalize the names of political divisions, such as the United Kingdom. Other examples include Africa or Sierra Leone. Synonyms for a country are also capitalized, like the Nation or the Republic.

Courts

Capitalize federal, state, provincial courts when used with a definite name, such as the United States Circuit Court or the State Court of Appeals. However, do not capitalize district or city courts, such as the magistrate’s court.

Compass Points

When compass points indicate geographical parts of a country, region or city – capitalize. Examples include Southwestern states or Eastern troops. Capitalize northern, southern, western, eastern, east, west, north, and south when used as part of a proper name to refer to a world division, like the Western Hemisphere. However, if you are identifying a certain part of a state or province, such as eastern New York – do not capitalize.

Eras and Historical Periods

Common names for historical epochs, periods and events are capitalized, as well as scientific names for eras of the world, like the Iron Age, the Great Depression, and the Renaissance.

Flags

Show a little respect for the flags of our nations by capitalizing names and synonyms, such as the Star-Spangled Banner and Old Glory.

Government Departments

When writing that government mystery novel, make sure to capitalize any departments, boards, bureaus, offices, agencies, commissions, committees and services of the government when mentioning them by name, such as the Federal Reserve Board, Environmental Protection Agency, and the infamous Federal Bureau of Investigation.

Military

When referring to the Army, Navy, and Air Force, use capitalization. Examples: French Army, Marine Corps, 1st Regiment, the Army, and U.S. Air Force.

Names

While one of the first things we learned about capitalization was to give proper nouns their appropriate respect (like Cory Barker and Sandra D. Wilson), not all capitalization rules are easily committed to memory. Capitalize epithets added to proper names, people, and places, such as the Golden Gate, Alexander the Great, or the Dallas Mavericks.

When it comes to family, capitalize references to your parents, aunts, uncles, and cousins when personally addressing them, but not when used as a possession pronoun.

Examples: Aunt Mary had a heart of gold, but Cousin Jack didn’t care much for charity.
“You were the best thing that ever happened to me, Mother.”
My father and brother started a business, while my mother looked after the rest of my siblings.

Organizations

Established groups, clubs, societies, associations, companies, foundations, institutes, and organizations receive capitalization, like the Mooseheads, Democrats, Google, Knights of Columbus, and the National Breast Cancer Society.

Personal Titles

In academic and religious circles, capitalize a personal title when it precedes a name or if you are personally addressing an individual, as seen in Professor Joey Cantone, Dr. Paula Dupree, or “Doctor, am I going to live?” When using the titles Doctor and Reverend, please note that they are typically abbreviated, but often spelled out for formal instances.

Capitalize the titles of government employees, and people with titles associated with rank, respect, and honor, such as Senator Todd Thatcher, Secretary of Defense, Queen of England, and President of the United States.

Quotations

When quoting a source or giving a voice to your characters, remember to capitalize the first word of every complete quotation set within quotation marks, such as: My teacher asked, “Which literary figure do you like most?” However, never capitalize the part of a quote that resumes within the same sentence, like: “Which literary figure do you like most,” my teacher asked, “out of Shakespeare or Poe?”

Streets, Buildings, Parks, Statues, and Monuments

Capitalize the names of churches, thoroughfares, schools, parks, squares, and towers as well. Examples include Empire State Building or Mulberry Square.

Didn’t find an answer to your capitalization question? Ask the Priceless Team.

Posted by Yona

Ideal Marketing Partners: SEO and Press Releases

A press release with SEO will spread the word about our 10% discount for eco-minded businesses.

A press release with SEO will spread the word about our special 10% discount for eco-minded businesses.

Overlooked by many companies, press releases offer a hugely effective way of growing your company’s web presence through search engine optimization (SEO). A search engine optimized press release can also help you increase your ranking on Google. Far from simply being a method of sharing your latest news or service, a press release optimized for search engines can offer you an excellent and cost effective way of improving your visibility.

While many people think that SEO simply boils down to having a website and littering it with keywords and meta tags to impress the search engines, it’s a little bit more in-depth than that. Google, Yahoo and the other major search engines are constantly evolving the way their search optimization techniques work. Now you need a combined list of search engine friendly features to help you achieve the rankings your success needs – unique and custom content, social media and blogs are all part of increasing your presence. A search engine optimized press release is also part of this arsenal, and a highly effective one at that.

Why Do I Need a Search Engine Optimized Press Release?

According to respected information portal Hitwise, Yahoo News and Google News are both placed highly in the Top 10 news and media websites. People or companies looking for news stories now prefer to use Google and Yahoo to the likes of CNN, The New York Times and USA Today. It’s a perfect example of how the online news portals have ousted the more traditional methods with the people that matter.

A search engine optimized press release can take advantage of this newest trend. Not only will it share the latest news about your business, but by using an SEO-friendly writing style it will also target the very people you want to attract to your business. Some of the key features this type of press release can offer include:

  • Keyword-rich content to rank highly on the all-important search engines
  • Links from your keywords to strategic pages on your website.
  • Company logo, graphics or even embedded video links to make full use of the social media aspect of the press release.
  • RSS feeds so that when your company releases other news statements, the readers of the initial press release will automatically be updated.

The video link example is an excellent method of improving your search engine visibility. Although viewed as mainly a website where users can upload personal videos, Youtube is now the third largest search engine – impressive for a mere video sharing site. Taking advantage of this popular form of media, by uploading a company video and embedding it in your press release, is a sure-fire way to increase your own Google rankings.

Where Do I Distribute my Press Release?

There are many outlets where you can submit your press release for distribution, some with better results than others. However, unless you’re familiar with meta tags and targeted industry keywords, you might lose the effectiveness of the release by not submitting correctly. A SEO writing service specializing in providing optimized press releases and web content should therefore be used, to ensure the maximum success for your company press release.

Image Credit: Julien Tromeur | Dreamstime.com
Posted by The Priceless Team