Top Tips When You Need an Article Writer
As more businesses decide they need an article writer for their web content, company newsletter, promotional content and more, it becomes even more important that you choose the right writer for the job. With unique custom content playing an increasingly important role in a company’s success, you need to take the time and ensure you make the right choice when you need an article writer for your content.
The Right Expertise
Although it may appear an obvious starting point, you’d be surprised at how many businesses make the wrong decision when they need to choose an article writer. Too many go for the lowest price available, as opposed to the higher quality that will be the natural result of hiring a writer with the relevant experience in your field of business. While a good writer will always be able to research a product, the content will be so much better if it comes from someone with detailed knowledge of your company’s service or product.
Quality Doesn’t Come Cheap
As mentioned above, another area where companies fall down when they need an article writer is by going for the lowest price, yet this approach can cost you more in the long run. There are many online writing sites that only charge around $5.00 per article – while this may be fine for website owners who are only interested in flooding their site with content regardless of quality, it’s not the approach that results-led businesses or professionals should take.
The extra cost of a professional copywriting service ensures the very highest level of content – detailed research, proofreading and SEO-enhanced copy that flows naturally are just some of the benefits of paying that little bit extra. You can also be sure that the writers truly care about your project, as opposed to many sites that subscribe to the “stack ‘em high, sell ‘em cheap” approach. At Priceless Writers, we see the evidence of this every day, with clients requesting our services to overhaul poor copy received from automated online writing sites.
Results are Everything
Many online writing sites (and offline copywriters as well) promise the world, but deliver very little when it matters. So-called SEO expert writers may understand keywords, yet fail to grasp that only organic keywords used strategically will offer the kind of results that matter. Additionally, promotional content writers will promise you placement in every influential publication under the sun, yet don’t have the contacts or background to get your news where it matters.
If you’re in the position of needing an article writer for your content, make sure you ask for results or references from similar projects to yours. Any good writer worth their fee will have a varied portfolio for you to look at, and will happily provide facts to back up their claims.
While there are other pointers to keep in mind when you need an article writer – agreed fees, deliverable timescales and revision counts – the tips above are the most important to use each time. By following these guidelines, you should find that your content needs are met first time, every time when you need an article writer for your next project.
I love that–QUALITY DOESN’T COME CHEAP–it’s something I am always trying to educate new writers on. So many times newbies want to earn a living and they’ll settle for slave labor deals just to feel like they are succeeding in the world of freelance. The problem is that they cannot write quality articles that way and they can’t hone their skills that way. Also, it hurts the clients in the long run. I had a client once have me write new articles to replace articles that were purchased through slave labor. He didn’t realize that you get what you pay for and the original articles were actually hurting his business. The new articles, he gladly told me later, really made a difference with his clients and his business. Yay! Quality does count.
Hi Alyice.
Thank you for reading the post and taking the time to comment!
As you rightly point out, it’s a shame that so many “clients” undervalue professional writers so much. Unfortunately, the proliferation of “$5 an article” writing sites that are around today have meant that too many people go for the low cost approach. Yet, as you say, it only hurts the client in the long run - make the right decision in the first place (even if it is more expensive than you had budgeted for) and you’ll reap the rewards down the line.